Quantitative Assessment of Demand in Order to Find Maximum Effective Places for Trade Enterprises by Means of Geomarketing

Kalinkina G.E., Kalinkina S.V., Kalinkina V.M.

Abstract


The problem of rationalizing the allocation of trading sites in the city is raised in the paper. Due to the fact that the basic parameters, influencing the increase in profitability from trading activities, have a spatial distribution, the possibility is considered to apply GIS technologies, in particular technology geomarketing, in order to improve the efficiency of trade enterprise allocation. The possibilities of spatial mapping of demand, supply, and their combinations are analyzed.

Keywords


geomarketing; marketing; geographical information technology; improving business efficiency; trade objects allocation

References References

Цветков В. Я. Геомаркетинг: прикладные задачи и методы. – М. : Финансы и статистика, 2002. – 240 с.

Формирование и регулирование торговой сети промышленного города : монография / Г. Е. Калинкина [и др.]. – Екатеринбург ; Ижевск : Изд-во Ин-та экономики УрО РАН, 2005. – 158 с.

Соколова Н. Г. Формирование системы дополнения информации о личном потреблении населения в муниципальном управлении : монография. – Екатеринбург ; Ижевск : Изд-во Ин-та экономики УрО РАН, 2008. – 189 с.

Рао С. Р. Линейные статистические методы и их применение. – М. : Наука, 1968.


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


Copyright (c) 2012 Bulletin of Kalashnikov ISTU

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


ISSN 1813-7903 (Print)
ISSN 2413-1172 (Online)