Organizational Attraction of an Enterprise and Its Estimation

Authors

  • L. F. Sukhodoeva Nizhniy Novgorod State University after N.I. Lobachevsky

Keywords:

attractiveness, organization, management, life cycle

Abstract

The article examines the organizational attractiveness which is used in managing an enterprise and in searching its development perspectives in the market. It is shown that the attractiveness is substantially influenced by the phase of its life cycle.

Author Biography

L. F. Sukhodoeva, Nizhniy Novgorod State University after N.I. Lobachevsky

; Nizhniy Novgorod State University after N.I. Lobachevsky

References

Виханский О. С. Стратегическое управление : учебник. - М. : Гардарика, 2008. - 467 с.

Трейси Б. Формула роста. - М. : Смартбук, 2006. - 578 с.

Ханд Дж. Планирование и контроль: концепция контроллинга. - М. : Финансы и статистика, 2007. - 800 с.

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Published

15.09.2011

How to Cite

Sukhodoeva Л. Ф. (2011). Organizational Attraction of an Enterprise and Its Estimation. Vestnik IzhGTU Imeni M.T. Kalashnikova, (3), 70–73. Retrieved from https://izdat.istu.ru/index.php/vestnik/article/view/2437

Issue

No. 3 (2011)

Section

Articles