Quantitative Assessment of Demand in Order to Find Maximum Effective Places for Trade Enterprises by Means of Geomarketing

Authors

  • G. E. Kalinkina Kalashnikov Izhevsk State Technical University
  • S. V. Kalinkina Kalashnikov Izhevsk State Technical University
  • V. M. Kalinkina Udmurt State University, Izhevsk

Keywords:

geomarketing, marketing, geographical information technology, improving business efficiency, trade objects allocation

Abstract

The problem of rationalizing the allocation of trading sites in the city is raised in the paper. Due to the fact that the basic parameters, influencing the increase in profitability from trading activities, have a spatial distribution, the possibility is considered to apply GIS technologies, in particular technology geomarketing, in order to improve the efficiency of trade enterprise allocation. The possibilities of spatial mapping of demand, supply, and their combinations are analyzed.

Author Biographies

G. E. Kalinkina, Kalashnikov Izhevsk State Technical University

Doctor of Economics, Professor

S. V. Kalinkina, Kalashnikov Izhevsk State Technical University

Post-graduate

V. M. Kalinkina, Udmurt State University, Izhevsk

PhD in Geography

References

Цветков В. Я. Геомаркетинг: прикладные задачи и методы. – М. : Финансы и статистика, 2002. – 240 с.

Формирование и регулирование торговой сети промышленного города : монография / Г. Е. Калинкина [и др.]. – Екатеринбург ; Ижевск : Изд-во Ин-та экономики УрО РАН, 2005. – 158 с.

Соколова Н. Г. Формирование системы дополнения информации о личном потреблении населения в муниципальном управлении : монография. – Екатеринбург ; Ижевск : Изд-во Ин-та экономики УрО РАН, 2008. – 189 с.

Рао С. Р. Линейные статистические методы и их применение. – М. : Наука, 1968.

Published

15.12.2012

How to Cite

Kalinkina Г. Е., Kalinkina С. В., & Kalinkina В. М. (2012). Quantitative Assessment of Demand in Order to Find Maximum Effective Places for Trade Enterprises by Means of Geomarketing. Vestnik IzhGTU Imeni M.T. Kalashnikova, (4), 057–060. Retrieved from https://izdat.istu.ru/index.php/vestnik/article/view/2670

Issue

Section

Articles