Methodical Aspects of Goal-Directed Forming the Corporate Values and Corporate Culture

Shklyaev A.E.

Abstract


The article deals with methodological aspects of forming the corporate values, their influence on corporate culture is shown. It is noted that a significant drawback of Russian management is the lack of effective corporate culture. Approaches used in the formation of corporate culture and its change are analyzed.

Keywords


corporate culture; corporate values; tools of corporate culture; corporate culture change; stages of changes; corporate culture change management; corporate identity

References References

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ISSN 1813-7903 (Print)
ISSN 2413-1172 (Online)