Methodical Aspects of Goal-Directed Forming the Corporate Values and Corporate Culture
Keywords:
corporate culture, corporate values, tools of corporate culture, corporate culture change, stages of changes, corporate culture change management, corporate identityAbstract
The article deals with methodological aspects of forming the corporate values, their influence on corporate culture is shown. It is noted that a significant drawback of Russian management is the lack of effective corporate culture. Approaches used in the formation of corporate culture and its change are analyzed.References
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Форд Г. Моя жизнь, мои достижения сегодня и завтра. - Xарькiв, 2003.
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Published
15.03.2015
How to Cite
Shklyaev А. Е. (2015). Methodical Aspects of Goal-Directed Forming the Corporate Values and Corporate Culture. Vestnik IzhGTU Imeni M.T. Kalashnikova, 18(1), 57–59. Retrieved from https://izdat.istu.ru/index.php/vestnik/article/view/2078
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