Strategic Segmentation of Service Support of Industrial and Technical Products

Authors

  • N. F. Revenko Kalashnikov Izhevsk State Technical University
  • V. M. Semenow Kurgan State University
  • O. E. Vasilieva Kurgan State University

Keywords:

service support, industrial products, market, segments, strategy

Abstract

The paper presents strategic segments, which have homogeneity in terms of specific requirements stated by consumers of industrial products to the quality and cost of the accompanying services, and strategies designed for each of these segments.

Author Biographies

N. F. Revenko, Kalashnikov Izhevsk State Technical University

Doctor of Economics, Professor

V. M. Semenow, Kurgan State University

Doctor of Economics, Professor

O. E. Vasilieva, Kurgan State University

Doctor of Economics, Associate Professor

References

Васильева О. Е. Формирование и экономическая оценка сервисного сопровождения продукции промышленного предприятия: теория и методология : дис. … д-ра экон. наук. Курган, 2011. 597 с

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Published

15.09.2013

How to Cite

Revenko Н. Ф., Semenow В. М., & Vasilieva О. Е. (2013). Strategic Segmentation of Service Support of Industrial and Technical Products. Vestnik IzhGTU Imeni M.T. Kalashnikova, (3), 052–054. Retrieved from https://izdat.istu.ru/index.php/vestnik/article/view/2778

Issue

No. 3 (2013)

Section

Articles