MARKET OF AUTOMOBILE FILLING STATIONS OF THE RUSSIAN FEDERATION: DETERMINATION OF THE DEVELOPMENT VECTOR OF PJSC TATNEFT

Abstract

The article analyzes the geography of automobile gas stations (gas stations) of the Russian Federation from the point of view of the structure and features of the functioning, evolution and development prospects of the gas station network, as well as the interaction of the subjects forming it. The oil and gas complex market is illustrated in the context of large Russian vertically integrated oil companies (VIOCs). Its key players and their position in the market are identified, the companies are ranked by the number of gas stations and the share of sales in total revenue as of 2022. The authors record factors for the development of the geography of the network of automobile gas stations, indicators of the dynamics of the volume of the gas station market in Russia for 2018-2022. It is noted that the network of automobile gas stations is beginning to represent a developed retail distribution network providing a wide range of services and is becoming an attractive sector for the development of vertically integrated oil companies’ business. The authors analyze the position of PJSC Tatneft in the petroleum products market. The network of gas stations of PJSC TATNEFT is studied: geography, reformatting and loyalty programs, innovative projects. It is noted that the focus on expanding the network of gas stations as “service centers” is present in the company’s development strategy until 2030.