ORGANIZATIONAL AND ECONOMIC MECHANISM FOR DAIRY INDUSTRY ORGANIZATION COMPETITIVENESS ENSURING

Abstract

The article is devoted to the current problem of increasing the effectiveness of the competitiveness strategy of a dairy industry organization through the formation of a model of an organizational and economic mechanism that allows choosing strategic vectors of development, taking into account the integration impact of various factors. The conducted theoretical analysis of the categories “organizational-economic mechanism” and competitiveness made it possible to define an approach to understanding the content of the interaction of the studied categories as a logical sequence of actions of the organization to achieve the goal, including marketing research of the internal and external environment, identifying development problems, assessing the ways and possibilities of their solution, taking into account the maximum number of influencing factors at various levels. An analysis of statistical data related to the development of the dairy products market at the level of trends in the Russian Federation and the Republic of Tatarstan was carried out. A conclusion is made about the possibility of increasing the volume of dairy production, and the need to build effective inter-industry connections through the formation of an organizational and economic mechanism for increasing the competitiveness of organizations in the dairy industry of the Republic of Tatarstan. Using the example of Kasymovsky Dairy Plant LLC, marketing tools for analyzing competitiveness were tested and calculations were made, some of which are presented in the article (calculation of the need for dairy products in 2026, analysis of nomenclature, sales dynamics and assessment of consumer awareness of dairy consumers). A methodological approach to building an organizational and economic mechanism for achieving a certain level of competitiveness of a dairy industry organization is proposed. The theoretical three-level model of the organizational and economic mechanism for increasing the competitiveness of dairy industry organizations determines the vectors of regulation and criteria for the effectiveness of selected strategies. Within the framework of the methodological approach, a generalized algorithm for the development of the organization and a scheme for forming the process of selling dairy products are proposed.