MODERN TOOLS FOR STAFF MOTIVATION IN THE CONTEXT OF DIGITAL TRANSFORMATIONS

Abstract

This article explores modern approaches to employee motivation in the era of digital change. It is noted that employee motivation in the context of digitalization is shifting toward assessing the needs of each employee and, accordingly, should be multifaceted and consider both the personal and professional interests of employees. The integrated use of modern motivational tools allows for the development and implementation of a motivation monitoring system, which ensures a high degree of interest and engagement during periods of organizational change associated with digitalization. The author presents her vision of modern motivational tools that are most effective in the context of digital change. These include: human-centeredness and personalization, which help employees overcome common challenges of the transition period; gamification, which involves the introduction of game elements and techniques into traditional business processes, making the process of performing work functions more interesting and attractive for millennials and zoomers; A comfortable work environment is a crucial tool for a motivational system in the context of intensive digital transformation, encompassing both the physical and psychological aspects of the workspace, allowing employees to demonstrate peak performance and maintain high levels of engagement. The focus is on using a comprehensive approach to managing employee motivation in the context of digitalization, as the modern digital environment offers a wide range of tools for effectively motivating employees. By combining various methods for researching and assessing work motivation, organizations can create attractive conditions for attracting and retaining qualified specialists.